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Department: Sales

Position Title: Lead Specialist

Job Description:

The Lead Generation Specialist is responsible for identifying and qualifying sales opportunities for WebGen Systems sales organization. This is accomplished through partnering with field sales representatives and marketing to generate demand and determine prospect needs. Activities include effective territory planning, proactive account mapping and account penetration within assigned accounts.

Key Responsibilities:

1. Pipeline Development:
Identify and qualify potential prospects through proactive outbound calls.
Design account penetration and territory development strategies with the field sales team.
Prospect and profile accounts to generate new business and feed the sales funnel.
Assist in building a strong pipeline of opportunities with field sales.
Conduct research on accounts by using Hoovers and other sources.
Educate prospects about WebGen and its evolving products and services.
Maintain a level of metrics to meet activity goals (call volume, email, etc).

2. Marketing Program Support:
Conduct prompt follow-up to inquiries generated by marketing campaigns. Follow up on all telephone inquiries and web leads within 24 hours; follow up on all other leads within 48 hours.
Provide feedback on quality of leads and provide input for new marketing programs.
Execute telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences.

Qualifications:
-1-3 years account development phone sales experience
-1-3 years proven sales or relevant experience in enterprise software
-Bachelor Degree is required

Other Skills and Abilities:
-Superior verbal and written communication skills are necessary
-Have exceeded goals and quotas consistently in previous positions
-Comfortable with spending extensive time on the phone daily
-Must be aggressive and goal oriented person with high personal drive, integrity and energy
-Strong time management, organizational and decision-making skills are critical
-Team player

Location(s):

Cambridge , MA

To apply for this position at WebGen Systems, please email us at employment@webgensystems.com